The Engine

From idea to revenue

Every bet runs the same pipeline. Seven kill gates filter every idea before campaigns launch. Only the strongest bets get ad spend.

kill gates across the full pipeline

AI agents, 1 human

48h

idea to live LP

30d

decision clock per bet

Phase 1 — VALIDATE

8 gates. Most bets die here.

Idea Discovery

ENTRY

AI scouts source ideas from 8+ channels daily

Scope Validation

KILL

Is this a real micro-SaaS with verified revenue?

Market Economics

KILL

Can this category support $10-50K monthly revenue?

Competitive Edge

KILL

Does AI create a durable advantage over incumbents?

Technical Feasibility

KILL

Can one person build this in 4-8 weeks with AI?

Regulatory Check

KILL

Are there compliance blockers that kill the bet?

Go-to-Market Plan

KILL

Can we reach customers through channels we run today?

Customer Voice + Competitive Intel

ENRICH

Harvest real customer language and map the landscape

passed

Phase 2 — EXECUTE

Only for bets that passed every gate.

Offer Construction

BUILD

Gate verdicts unified into LP copy, ad copy, and email sequences

Media Production

BUILD

AI-generated hero images and concept video built for the LP

Landing Page

BUILD

Custom LP assembled from content artifacts and deployed

Ad Strength Gate

KILL

Every RSA must rate Good or Excellent before campaign activation

Outreach + Paid Campaigns

BUILD

Google Ads live, cold email sequences running

passed

Phase 3 — REVENUE

The only scoreboard that matters.

First Revenue

REVENUE

Proof of willingness to pay — market confirmed

$10K MRR

REVENUE

Phase 1 target — product-market fit signal

$50K MRR

REVENUE

Spin-off ready — product becomes its own entity

Every gate writes structured predictions

Every outcome feeds back into the engine. The system gets smarter with each bet — whether it wins or dies.

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